Effective Date: June 1, 2013
Information Collected and Used
Our primary objective in collecting your information is to provide and enhance the Service and to enable you to easily navigate and enjoy the Service. For example, UpTap may use your information to register your account, provide customer support, resolve disputes, collect fees, connect users, and notify you of updates to the game (or of other/new games) and special promotions.
iOS or Other Platforms
When you use any of the UpTap games or applications, we automatically collect and record certain information such as your unique device ID, hardware type, the version of your operating system (“OS”), your in-game activity, and your location (based on your Internet Protocol (“IP”) address). This information is useful to us for troubleshooting and helps us understand usage trends. UpTap uses country information to customize the user experience and promotions, enforce our terms of service, and make recommendations about user connections. We may also give users the opportunity to opt-in to location-based services, which rely upon a device’s GPS coordinates. You may opt-out of these location services via the settings on your device. A user’s location may be used to suggest friends with whom they might want to connect, analyze usage trends or target certain promotions.
In the course of providing our Service on third party platforms/marketplaces, such as Apple’s App Store, the platforms/marketplaces may collect information about you or receive information from us in order for the platforms/marketplaces to provide or analyze their services. Please note that these platforms/marketplaces were developed and administered by people or companies not affiliated with or controlled by UpTap and that UpTap is not responsible for the actions of those people or companies. You should carefully review the terms of service and privacy policies of the platforms/third-party marketplaces that you use to access our Service.
When you use or connect to a UpTap mobile app by or through a Third Party Platform, such as Facebook or other social networking site, you allow us to access and/or collect certain information from your Third Party Platform profile/account (such as your Facebook account) or via any cookies placed on your device by such Third Party Platform as permitted by the terms of the agreement and your privacy settings with the Third Party Platform. We will share such information with the Third Party Platform for their use as permitted by the terms of the agreement and your privacy setting with the Third Party Platform.
If you sign into the Service with Facebook Connect we will collect information that is visible via your Facebook account such as: (1) your first and last name, (2) Facebook ID, (3) Profile Picture/URL, and (4) list of Facebook friends. Your name will be primarily used for user registration and in social features, which may include friend-to-friend interaction, chat or messaging functionality, public leaderboards, head-to-head competition and other similar features.
In-Game Dialog Boxes
When you register to play our games through the Service, we may ask whether you’d like to provide us with certain pieces of information, which could include: your email, username, phone number, gender, birthdate, home address, and address book. We will do this through in-game dialog boxes, which you may choose to skip. If you provide your email address in connection with an UpTap game, the email address will be retained by UpTap and we may use that email address to contact you about your gaming experience with UpTap games and notify you about company news and promotions. Your username may be used for social features in our games (e.g., presenting someone’s name on a message board). Your phone number may be used to help connect you with other users via our social networking system and for SMS notifications. Your gender and birthdate may be used to analyze user trends and target certain promotions. Your home address will be used if we have merchandise or other physical promotional materials we want to send to you. We may also request access to your address book to connect you to other players in the game. If we begin offering our Service on a platform without an in-app purchase billing system, we may need to collect credit card and billing information.
You may elect to sign up for the UpTap email newsletter, which will contain information and advertisements about our products. We may also contact you with targeted email promotions. Our newsletter will always include a link for opting out anytime.
When you visit our Site, your computer’s operating system, Internet Protocol (IP) address, access times, browser type and language and referring Web site addresses may be logged automatically. We may also collect information about your usage and activity, such as number of clicks, pages viewed and the order of those pages, the amount of time spent on particular pages, and the date and time of this activity. We may use this information to monitor and analyze use of the Service.
We may also acquire information from you through (1) your access and participation in message boards on the Service, (2) your email of a question to our customer support, (3) your purchase of a virtual product of any type, (4) your participation in surveys regarding the Service or (5) your participation in a sweepstakes or contest through the Service.
A cookie is a small data file that we transfer to your computer’s hard disk, generally to quickly identify a user’s computer and to “remember” things about the user’s visit, such as your preferences or a user name and password. The Service sends cookies to your computer when you access or view content of a UpTap game. Information contained in a cookie may be linked to your personal information for purposes such as improving the quality of our Service, tailoring recommendations to your interests, and making the Service easier to use. You can disable cookies at any time, although you may not be able to access or use features of the Service.
We may feature advertisements served by third party advertising companies which deliver cookies to your computer so the ads you see can be tracked. Since the third party advertising companies tag your computer with a number, they will be able to recognize your computer each time they send you an advertisement. These advertisers may use information about your visits to our Service in order to provide advertisements about goods and services of interest to you.
Disclosure of Your Personal Information
UpTap does not share your personal information except as approved by you or as described below:
- With your consent, for example, when you agree to our sharing your information with other third parties for their own marketing purposes subject to their separate privacy policies.
- UpTap may engage other companies and individuals to perform services on our behalf. Examples of these services include sending e-mails to you and analyzing data. While these agents and service providers may have access to your personal information in connection with the performance of services for UpTap, they may not use such information for any purpose other than providing such services to us.
- We may release your information as permitted by law or when we believe that release is appropriate to comply with the law; enforce or apply our rights; or protect the rights, property, or safety of us or our users, or others. This includes exchanging information with other companies and organizations for fraud protection.
- UpTap may share your information in connection with any merger, sale of our assets, or a financing or acquisition of all or a portion of our business to another company.
- We may share aggregate and anonymous information about you with advertisers, publishers, business partners, sponsors, and other third parties.
Third Party Tools/Analytics
The Service may also contain third party tracking tools from third party service providers, which may enable these third parties to analyze our users’ information. While these third parties may have access to your personal information in connection with the performance of services for UpTap, they will not be permitted to use such information for any purpose other than providing their services.
We will share some of the information we collect from you upon install of the mobile app with vendors and other service providers who are engaged by or working with us in connection with the operation of the services we provide to you and/or for analytics purposes which may require the reproduction and display of such information in an aggregated and anonymized manner such that will not in any way identify you.
Offer Walls and Other Advertisements
You may see our games advertised in other applications. After clicking on one of these advertisements and installing our game, you will become a user of the Service. In order to prevent fraud and verify the installs, a unique device identifier may be shared with the advertiser.
Changing or Deleting Your Information
UpTap has put in place industry standard technical and organizational measures designed to secure your information from accidental loss and from unauthorized access, use, alteration or disclosure. However, we cannot guarantee that unauthorized third parties will never be able to overcome those measures or use your personal information for improper purposes. Also please note that email and messaging systems are not considered secure, so we discourage you from sending us personal information through these mediums.
We may transfer information that we collect about you to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. and the use and disclosure of information about you, including personal information, as described in this Policy.
Copyright 2013. UpTap. All Rights Reserved.